How to Get 100 Google Reviews for Your Roofing Company

100 Google reviews at a 4.8+ average rating is the difference between being ignored and being the obvious choice. Roofing companies with 100+ reviews consistently win more estimates without being the cheapest bidder.

The 24-Hour Rule

Ask for a review within 24 hours of job completion — before customer satisfaction fades. The crew should verbally ask at job completion, then the office sends an SMS within 3 hours: "Hi [Name], this is [Company]. If you have 60 seconds, an honest Google review would mean a lot: [link]".

The SMS Script That Gets Results

High-performing review request SMS: "Hi [Name], this is [Your Name] from [Company]. Thanks for choosing us for your roof — we really appreciate it. If you have 60 seconds, an honest Google review would mean a lot to our team: [review link]. No pressure at all!" This message gets a 35–45% conversion rate when sent within 24 hours.

Getting to 100 Reviews: The Timeline

At 2 reviews per week, you reach 100 in about a year. At 3 reviews per week, you get there in 8 months. Combine SMS, email, in-person asks, and a crew incentive (bonus for the crew whose jobs generate the most reviews) to accelerate to 4–6 months.

Responding to Every Review

Responding to reviews is a ranking signal AND a trust signal. Respond to 5-star reviews with a personalized thank-you. Respond to negative reviews professionally and offer to resolve offline. Google rewards high response rates with better local rankings.

Start your free review audit — see how your review count compares to local competitors | See the Reviews Kit module