Roofing Website SEO: 12 Changes That Rank You Higher on Google

Most roofing websites rank poorly because of the same 12 fixable mistakes. This checklist covers every on-page SEO change that makes a measurable difference — no technical expertise required.

The 12 Roofing Website SEO Fixes

• Add your city + 'roofing contractor' to your H1 headline
• Write unique meta titles and descriptions for every page
• Create separate pages for each major service
• Create separate pages for each city you serve — never one page for 10 cities
• Add your address and phone in text on every page
• Add LocalBusiness and RoofingContractor schema markup
• Embed a Google Maps widget on your contact page
• Add 20+ real job photos with descriptive alt text
• Compress all images for page speed
• Verify HTTPS is active sitewide
• Submit your XML sitemap to Google Search Console
• Fix all broken links and 404 errors

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